The MediaPost CPG Brand Insider Summit brings together leading CPG marketers from around the country to discuss challenges, answer key questions, and share innovative approaches to engaging consumers. Digital & Dirt podcast host, Ian Dallimore, chatted with a handful of speakers from this month’s gathering in #Nashville. Hear their perspectives and insights by listening to this week’s episode here or wherever you get your podcast: https://lnkd.in/eNRmCxvi
Lamar Advertising Company
Advertising Services
Baton Rouge, LA 25,325 followers
Bringing you news from Lamar Advertising Company, one of the world's largest outdoor advertising media providers.
About us
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, with displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out of home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States. Please feel free to explore our website www.lamar.com for additional information.
- Website
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http://www.lamar.com
External link for Lamar Advertising Company
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Baton Rouge, LA
- Type
- Public Company
- Founded
- 1902
- Specialties
- Out-of-Home Advertising, Billboards (Bulletins, Posters, Jr. Posters), Transit (Bus, Rail, Shelter, Bench, Station, Airport), Digital (Bulletins, Posters), and Airport Advertising
Locations
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Primary
5321 Corporate Blvd
Baton Rouge, LA 70808, US
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629 S Claiborne Ave
New Orleans, LA 70113, US
Employees at Lamar Advertising Company
Updates
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Travel is in the forecast for Memorial Day weekend and the summer ahead! Nearly 44 million Americans are expected to hit the roads and skies during the extended holiday weekend, according to the AAA. The travel frenzy is sure to heighten the impact of Out of Home, with greater numbers of consumers seeing and remembering ads and messages as they journey along highways and through airports this weekend and throughout the summer. #OOH #outofhomeadvertising #LamarAdvertising #MemorialDay
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Based in LA, Legacy Youth Leadership offers classes and educational programs to help vulnerable and underprivileged children become leaders. During Mental Health Month in May, we’re using our national digital billboard network to raise awareness of the nonprofit efforts to reach and positively impact more at-risk children. Visit https://lnkd.in/gVQpBNUa to learn more and contribute. #mentalhealthawareness #digitalbillboards #LamarAdvertising
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We’re excited to kick off the first campaign for our In-Kind Partner for 2024, Boys & Girls Clubs of America! We’re using our digital billboard network in Atlanta to promote the organization’s National Conference. This week, for the 118th year in a row, executives, leaders, and staff are joining together to share best practices and further their mission of inspiring the nation’s youth. #Inkindpartner #digitalbillboards #LamarAdvertising
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In this week’s episode of the Digital & Dirt podcast, Ian Dallimore welcomes Gina Sisk, Media Director for Manna Hospitality Group/ Bridgeman, one of the largest minority-owned restaurant operators in the U.S., to discuss how the family-owned business approaches marketing and views the fast-changing media landscape. Download and listen to Ian and Gina’s discussion here or wherever you access podcasts: https://lnkd.in/eNRmCxvi
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It was a stellar night for Lamar at last week’s 82nd annual OBIE Awards, recognizing creative and innovative excellence in Out of Home. Among our 11 finalists, 4 campaigns for SONIC Drive-In, Washington Health System, Tallahassee Memorial Hospital, and the Black Artists + Designers Guild were honored. Check out the full list of winners here: https://lnkd.in/e3EZn3xm Tallahassee Memorial HealthCare #OBIEAwards #OOH
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Neurofibromatosis is a group of genetic conditions that cause tumors to grow along nerves leading to deafness, blindness, learning disabilities, and many other crippling challenges. Through research and awareness, Children's Tumor Foundation is working to find new treatments that alleviate suffering for children and families. During NF Awareness month in May, we’re using our national digital billboard network to support their efforts. Visit ctf.org to learn more and contribute. #NFawareness #digitalbillboards #LamarAdvertising
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NIL, or “Name, Image, and Likeness,” has redefined college sports in recent years and given college athletes new financial opportunities. On this week’s Digital & Dirt podcast, LSU’s Taylor Jacobs joins Ian Dallimore to discuss the university’s approach to NIL and how the school’s athletes work with marketers and cultivate brand identities. Download this week’s episode here or wherever you access podcasts: https://lnkd.in/eNRmCxvi Louisiana State University
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Motivated by the disappearance of Jermain Charlo, an indigenous woman in Montana, Jennifer Murphy began photographing women with red handprints on their faces to raise awareness of murdered and missing indigenous women. Eager to support her mission and passion to make a difference, Lamar began displaying Jennifer’s captivating images on billboards across the country, bringing attention to the cause and national awareness of the women who remain missing. Learn more in this video about Jennifer’s partnership with Lamar and her continuing efforts to bring missing indigenous women home. https://lnkd.in/gfbXsAju
Missing and Murdered Indigenous Women (MMIW) PSA Campaign | Lamar Advertising
https://www.youtube.com/
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We are honored to support OAAA & OOH UNITED Future Leaders Program in nurturing the next generation of talent in the out of home industry. Together, we're building a more inclusive and vibrant community. Colossal Media #LamarAdvertising